Monday, April 4, 2011

Volkswagen TDI Cup: Rookies to Racers

Watch Volkswagen TDI Cup on Discovery Channel. It's an ad for VW masquerading as a reality TV series. . . and it's brilliant! Volkswagen offered an opportunity for young drivers between the ages of 16 and 26 to race in a 10 event series. Qualifiers had to pony up $45K USD (cheap for car, track, crew & training.) Only the top 25 applicants were chosen for the series based on performance in go-kart, physical and technical trials.

The show gives a great sense of how demanding racing is physically and mentally and how difficult it is to rise above the rest to become a champion. Congratulations to all of the young aspirants on the show for making it this far. We can't wait to see the rest of the season.

The racing is also a plug for diesel and Volkswagen's turbo direct injection diesel technology in particular. These cars are quick, thrifty and they never rattle or spew smoke.

Thanks to the following for background and images:

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