Thursday, February 10, 2011

Ford & Ferrari at it Yet Again!

From our buddies at Axis of Oversteer we find an amusing and, apparently, true legal tidbit. Ford sued Ferrari this week over Ferrari's announcement that their new Formula 1 racer would be designated F150 (for Ferrari-150th Anniversary of the unification of Italy.) Ford contends that it would dilute the brand of their iconic and best-selling pick-up truck, the F-150. Ferrari quickly agreed to change the name, saying that they had not intended anyone to think that their race car was related to a Ford truck. The proposed new name is the F150th Italia. We say, "Ford, drop the suit and settle this like gentlemen. . . just like you did in 1963." The remake of the Ford GT40 just whet our appetites for a new Ferrari-Ford duel. You have Almost Everything Autobody's blessing to do it in either F1 or LeMans-style racing.

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